ID TECH Teams with PamiTV for Smart Payment Terminal
Cypress, California – 06/23/2025 – In a strategic collaboration aimed at transforming the retail checkout experience, PamiTV has officially launched the PamiPOP Terminal, a high-resolution advertising and payment solution powered by the VP3350 all-in-one payment reader from ID TECH.
The PamiPOP Terminal redefines how businesses engage with consumers at the point of purchase (POP) by combining dynamic in-store advertising with seamless payment acceptance. At the heart of this terminal is ID TECH’s VP3350 via a Datacap integration. The compact yet powerful VP3350 payment reader supports magstripe, EMV chip, and contactless NFC transactions. Fully PCI-certified and compatible with all major credit card processors, the VP3350 ensures secure, fast, and versatile payment experiences for consumers across retail, hospitality, and service environments.
“We’re always inspired by the creative and powerful ways our partners bring ID TECH products to life,” said Michael Crouse, V.P. Americas of ID TECH. ” The PamiTV Solution, takes the customer-retailer connection to the next level—delivering a secure, world-class experience that’s truly one of a kind.”
The PamiPOP Terminal is available in multiple screen sizes —10″, 15″, 21″, and 27″— featuring vibrant MicroTouch Mach Touch Computers capable of showcasing real-time video advertising relevant to the location and point of purchase. While customers complete purchases, they are also exposed to curated marketing content and promotions, which deliver both impressions and meaningful engagement at the final stage of the shopping journey. Designed to integrate smoothly into existing point-of-sale software ecosystems, the PamiPOP Terminal is plug-and-play ready, reducing installation time and enabling businesses to start accepting payments and running ads immediately upon installation.
“Merchants are looking for ways to improve the guest experience, increase loyalty enrollments, and transition to omnichannel offerings” said Kevin Brown, Founder and CEO of PamiTV. “By integrating ID TECH’s VP3350 with Datacap’s payments solution, the PamiPOP Terminal can now combine payment touchpoints with a Journey360 digital marketing platform. Our partners are all tested and trusted technologies, coming together without sacrificing speed or compatibility of existing POS systems.”
The launch of the PamiPOP Terminal comes at a time when retail and service industries are seeking innovative ways to maximize the value of every customer interaction. By merging transactional efficiency with visual engagement, this joint solution offers retailers and brands an opportunity to unlock new monetization channels and boost brand awareness, right where purchase decisions are made.
Contact us now or visit us at RSPA RetailNOW 2025, Las Vegas, July 27-29, to find out more:
ID TECH Booth #430, Datacap Systems #428, PamiTV Booth #643, MicroTouch Booth #312
About ID TECH
ID TECH is a world-recognized leader in the design and manufacture of secure payment solutions, ranging from state-of-the-art contactless/NFC payment devices to EMV and Magstripe readers. For more than 40 years, ID TECH has built a reputation based on technical excellence, innovation, and a commitment to superior customer service. Headquartered in Cypress, California, USA (with additional engineering centers in Rocklin, California; Shanghai, China; and Taoyuan City, Taiwan), ID TECH is an industry leader in delivering payment solutions around the globe.
About PamiTV
PamiTV is a leader in retail media and digital signage solutions, empowering merchants with tools to engage customers and drive sales through in-store advertising platforms that combine cutting-edge display technology with data-driven content delivery.
About MicroTouch
MicroTouch™ is a global leader in the touch solutions market. The Maryville, Tennessee-based company has been at the forefront of capacitive technology leadership for over 40 years, offering a broad product mix of components, monitors, and touch computers with the highest efficiency and flexibility in the industry—via regional engineering, local customer support and global warehousing capabilities. MicroTouch remains the standard-bearer for interactive device development and capacitive solutions, providing unsurpassed touch solutions and services to customers worldwide. MicroTouch products are sold through its global distribution partners. For additional information, visit www.MicroTouch.com.