Fobi AI Inc. Forges New Partnership with ID TECH

ID TECH, a leader in the contactless payments industry, is pleased to announce that it has signed a partnership agreement with Fobi AI Inc, previously Loop Insights, a cutting-edge data intelligence company. 

Connecting Fobi’s cloud-based device with ID TECH’s latest contactless PiP device offers a new and advanced engagement solution. It allows Fobi to seamlessly reach customers through their mobile devices, using mobile wallets and passes. This channel is currently underutilized in AI retail strategies ─ retailers are lacking the ability to connect data and put it into action.  

With the emergence of contactless card issuance and mobile wallets, the payment world is placing a significant emphasis on contactless acceptance. ID TECH has over a million of Near Field Communication (NFC) contactless devices deployed that are compatible with Apple and Google’s mobile wallets. This market access will leverage Fobi’s first-to-market opportunity.  

Fobi’s and ID TECH’s joint debut in November 2019 at the Rockwell Automation Fair successfully demonstrated personalized mobile engagement that is fast and frictionless. 

“ID TECH is very excited to be working with Fobi Insights. Our PiP device connected to their innovative IoT hardware and managed by its cloud-based AI engine delivers an exceptional shopper engagement solution for any retail vertical. The interest and attention received at the Rockwell Fair is a testament to Fobi’s ability to quickly deliver exciting customer experiences that are at the forefront of the market. 2020 will undoubtedly be an excellent year for the company!” comments Ginger Wu, ID TECH’s Senior Product Manager. 

“People don’t hesitate to use their phone to interact when they see value in it. More customers are now inclined to opt-in to retailers’ loyalty programs—and the contactless device makes it easy,” Fobi’s CSO David Salisbury explains. “One simple tap unlocks personalized rewards for the consumer and highly detailed and actionable customer data for the merchant. This results in an increased revenue for both parties.” 

In January 2020, both companies will showcase their device again, this time at the National Retail Federation (NRF) Show in New York — the world’s largest retail expo. This event operates as a global discussion on innovative, futuristic technologies that are anticipated to change the industry.  

“We are excited to further share our latest innovation in the new year. Fast, frictionless, and scalable customer loyalty is necessary to stand out in the industry,” says Fobi’s CEO Rob Anson. “ID TECH’s PiP device expedites our ability to provide personalized experiences for each consumer—a feature that will keep Fobi on the cutting edge in the retail market.” 


About ID TECH   

ID TECH is a global leader in payment peripherals, with sales, manufacturing, and R&D facilities around the world. The company has become a well-established payment solutions provider with extensive experience in data capturing and encryption products and services. Designing dependable, feature-rich products has made ID TECH a leading supplier of MagStripe readers/writers, mobile payment readers, contactless readers, smart card readers, barcode readers, POS keyboards, signature capture devices, PCI-compliant PIN pads, and other specialty products for OEMs, VARs, resellers, distributors, and key end users. ID TECH provides both standard and custom solutions to support customer requirements. 

For more information, visit 


About Fobi 

Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi’s unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries. 

For more information, visit 


Related Articles