ETA: The New and the Renewal

After a two-year hiatus filled with cancellations and virtual shows, ID TECH is happy to see in-person tradeshows have made a roaring comeback in 2022. With new team members, new products, and a new dedication to innovation, ID TECH has evolved since the start of the pandemic, and we were eager to show our customers and partners how far we’ve come.    

As a worldwide leading tradeshow association for the payment industry, the Electronic Transactions Association (ETA) has a reach of over 30 countries and 500 payment-related companies. ID TECH has been a member of ETA for years and, with its considerable influence on the payment industry, we knew it was a show at which we wanted to have a strong presence.


In the months leading up to ETA, ID TECH worked hard to prepare a tradeshow booth that would show our partners and customers all the updates we had made since the beginning of the pandemic.  

We created a brand new booth and updated our branding to complement our product launch of the brand new NEO 3 platform of products.  

NEO 3 

Starting in the fall of 2022, ID TECH is releasing our NEO 3 platform of products. The NEO 3 products are a series of versatile, ruggedly designed products that can be seamlessly integrated into multiple industries and environments.  

“NEO 3 is a state-of-the-art payment platform,” explains George Jiang, Chief Technology Officer. “Many hardware manufacturers didn’t invest in their products over the past few years. But ID TECH has been working on providing value to our partners and customers through this innovative product line. Plus, they look cool!”  

Our sleekly designed NEO 3 products were displayed at ETA along with fully customized, operational demo units to show our products integrated in multiple unattended payments environments, and all ETA attendees were the first to get a sneak peek.  


Like previous exhibit years, ETA was large, loud, and a little overwhelming, which all contributed to the excitement the ID TECH team felt while attending the show. 

Our newer and older staff members bonded over drinking, eating, and experiencing ETA from beginning to end. Other exhibitors attracted attendees to the booths with gourmet coffee setups and novelties like customized air-brushed clothing. ETA itself offered a broad selection of food, snacks, and drinks for everyone. The ETA staff was amazingly accommodating and made sure to include some “play” along with other typical tradeshow activities such as seminars and networking events.  

“My favorite part of ETA was having face-to-face, real-time interactions with partners and customers,” says Ginger Wu, Senior Product Manager. “Experiencing and seeing their reactions and instant feedback to ID TECH’s newest solutions and services was priceless.” 

Overall, ETA was the perfect event for our company to allow attendees to interact with ID TECH’s newest payment technologies and meet some of the people who created them. 

The Future

ID TECH plans to continue growing our presence at ETA and other tradeshows. The feedback we got from staff and attendees was extremely positive and a big encouragement towards our forward momentum.   

As we evolve our company, products, and brand to match the changing landscapes of different customer needs and emerging technologies, we’re happy to see that the events we attend and the customers we meet are receptive to “The New ID TECH” that is forming.  

“ETA was my first tradeshow with ID TECH and I couldn’t have picked a better one to start with,” says Ryan Maulit, Marketing Manager. “Everything we experienced was so positive. It made me really proud to be a part of ID TECH.” 

Thank you to everyone we met at ETA, partners and customers alike, and thank you to our amazing staff members who came together and made ETA a momentous experience for ID TECH as a company. 

For more information about the other events ID TECH will be attending, click here.  

For more information on ID TECH’s NEO 3 platform of products, please visit our NEO 3 webpage.   


ID TECH is a global leader in payment peripherals, with sales, manufacturing, and R&D facilities worldwide. The company has become a well-established payment solutions provider with extensive experience in data capturing and encryption products and services. Designing dependable, feature-rich products has made ID TECH a leading supplier of MagStripe readers/writers, mobile payment readers, contactless readers, smart card readers, barcode readers, POS keyboards, signature capture devices, PCI-compliant PIN pads, and other specialty products for OEMs, VARs, resellers, distributors, and key end-users. ID TECH provides both standard and custom solutions to support customer requirements.   

For more information, visit 

Related Articles