Female customer using phone to pay for order in cafe

29 Aug: Tap and Go: What It Is and Why It Matters

Payments today give consumers a range of possible payment methods. Gone are the days of just cash or credit. Now, you can buy your daily coffee or that smart TV you’ve been wanting with cash, credit, check, Google Pay, Apply Pay or another type of digital wallet. Tap and go, or contactless payments, are popping up all over with the help of new technology in payment terminals. With the help of what is called Near Field Communication (NFC), credit cards and digital wallets on your smartphone or smartwatch can complete your purchases with something as simple as a tap on a screen. Why Do We Need Another Form of Payment? People are running on different schedules at all times. When you might have time to count out 47 cents one day,…

Using phone for google pay

08 Apr: Digital Loyalty Programs: How ID TECH is Elevating the Tap-and-Go Experience

Today, brands are built around customer retention and brand recognition. Digital Loyalty programs are part of the brand experience and the value-added service that goes beyond paying for a product or service. Designed with the consumer in mind, these programs make sure loyal customers are well taken care of and rewarded for their commitment to the brand. Also, many companies are investing in new technologies to make their rewards systems more effective, stand out from others and attract more customers. A lot of digital loyalty programs these days have mobile apps that increase customer engagement through its easy-to-use user interface. For example, Starbucks has a mobile app that rewards customers with star points that they can accumulate and redeem for a free coffee or pastry on their next visit. This serves…