07 Nov: Contactless Payment Technology: 5 Things You Need to Know

Contactless Payment Technology: 5 Things You Need to Know If you use or accept credit cards, chances are you’ve heard of contactless payments. You might even use contactless payment forms such as tap and go with your card or your smartphone on the latest point-of-sale hardware. But have you implemented the relatively new technology into your own business yet? If you haven’t, or if you just want to learn more about contactless payment technology, you’re in the right place. When EMV credit cards started using chip technology instead of a magnetic stripe, contactless payment technology came into play. So how does the technology work? It uses radio frequencies and Near Field Communication (NFC) to collect card holder data from the card. The card carries a built in antenna and communicates with…

Using phone for google pay

08 Apr: Digital Loyalty Programs: How ID TECH is Elevating the Tap-and-Go Experience

Today, brands are built around customer retention and brand recognition. Digital Loyalty programs are part of the brand experience and the value-added service that goes beyond paying for a product or service. Designed with the consumer in mind, these programs make sure loyal customers are well taken care of and rewarded for their commitment to the brand. Also, many companies are investing in new technologies to make their rewards systems more effective, stand out from others and attract more customers. A lot of digital loyalty programs these days have mobile apps that increase customer engagement through its easy-to-use user interface. For example, Starbucks has a mobile app that rewards customers with star points that they can accumulate and redeem for a free coffee or pastry on their next visit. This serves…