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Using phone for google pay

08 Apr: Digital Loyalty Programs: How ID TECH is Elevating the Tap-and-Go Experience

Today, brands are built around customer retention and brand recognition. Digital Loyalty programs are part of the brand experience and the value-added service that goes beyond paying for a product or service. Designed with the consumer in mind, these programs make sure loyal customers are well taken care of and rewarded for their commitment to the brand. Also, many companies are investing in new technologies to make their rewards systems more effective, stand out from others and attract more customers. A lot of digital loyalty programs these days have mobile apps that increase customer engagement through its easy-to-use user interface. For example, Starbucks has a mobile app that rewards customers with star points that they can accumulate and redeem for a free coffee or pastry on their next visit. This serves…